Demand for renting hotel rooms among the population has been increasing over the years. This is facilitated by the presence of an influx of interested tourists, as well as the growing popularity of business trips among employees of office companies.
Mini-hotels are in particular demand. They are ideal for middle class people. In addition, the atmosphere of home comfort reigns in the mini-hotels.
If you see yourself as the owner of such a business, then your “guide” is a business plan for a mini-hotel, which you need to draw up. About its main sections, as well as other important information, you will receive from our guide.
The initial capital of the company is from 1,900,000 rubles.
Payback period according to the plan: 6-7 months.
The first thing to understand before creating a business plan for a mini-hotel is to clarify 4 categories of hotels for yourself:
- mini-hotel (no more than 50 rooms)
- small hotels (about 150)
- medium hotels (no more than 300)
- large hotels (more than 300)
A mini-hotel is the best option for doing business on a limited budget.
Analysis of the demand for ideas for the hotel business
When creating analyzes for a business plan for a mini-hotel, a number of factors must be considered, namely:
- The location of the hotel, taking into account the characteristics of the area (noise level, gas pollution, as well as the presence of factories or industrial enterprises in the neighborhood).
- The number of competitors. It is necessary to make a list of the nearest hotels, indicating both advantages (free parking, own restaurant, laundry) and disadvantages (low level of service, inflated prices).
- The level of demand between residents and visitors. The target audience of a mini-hotel can be both businessmen and tourists.
In which cities do mini-hotels open most often?
Over the past decade in the Russian Federation, 44% of hotels were opened in Moscow. The most popular here are 2-3 star hotels (we will return to stardom in the next section). But despite this, the demand for luxury hotels is also growing.
St. Petersburg ranks second with 39.5%. The basis of the hotel market of St. Petersburg are mini-hotels located in the city center.
In general, the demand for small hotels is growing throughout the country. This information should be noted in the business plan of our mini-hotel, because it emphasizes the relevance and relevance of the idea for business. This is especially important if the business plan is being created to present to potential investors.
What you need to know about the hotel classification system?
Hotel business facilities both in Russia and abroad are classified according to a rating scale, better known as the “star” system.
There are 5 main classes of hotels: from less comfortable (1 star) to hotels with high quality service (5 stars). Hotels with the highest characteristics receive 6 stars, the so-called De Luxe class.
Let us consider in more detail the conditions that determine a particular class of hotel. This information will help you draw up a business plan for your mini-hotel (sections on the necessary equipment, staff, etc.).
|room area||8-10 square meters|
|Team||Bed, chairs, wardrobe, mirror, sink|
|Food||Not available, but breakfast is available for a fee.|
|Facilities||On the floor. The presence of at least 2 bathrooms per floor and a toilet for 5 rooms.|
|Scheduled cleaning||It takes place in the mini-hotel every day, bed linen is changed every 7-8 days, towels are changed every 3-4 days.|
|Location||Far from central attractions.|
|room area||10 square meters|
|Team||Bed, chairs, wardrobe, cabinets, TV, mirror.|
|Food||On condition. There is a restaurant or cafe on the territory of the mini-hotel.|
|Facilities||In the room.|
|Scheduled cleaning||Daily, bed linen – every 6 days, towels – every 3-4 days.|
|Location||The mini-hotel is located close to the central attractions.|
|room area||10-12 square meters|
|Team||Bed, chairs, wardrobe, cabinets, TV, telephone, mirror, mini-bar, air conditioning.|
|Food||On condition. There is a restaurant or cafe on site.|
|Facilities||In the room. There is soap, shampoo, hair dryer.|
|Scheduled cleaning||Daily, change of linen – every 3-4 days, towels – every day.|
|additional characteristics||Secure parking, postal services, dry cleaning, conference hall.|
|room area||At least 13 sq.|
|Team||Bed, chairs, wardrobe, cabinets, TV, telephone, mirror, mini-bar, air conditioning, safe.|
|Food||On condition. There is a restaurant on site.|
|Facilities||In the room. There is a shower gel, shampoo, hair dryer.|
|Scheduled cleaning||Daily, change of bed linen and towels – every day.|
|Location||In the city center or by the sea.|
|additional characteristics||Secure parking, swimming pool, postal service, dry cleaning, conference room, sauna, gym, children’s room.|
|room area||From individual rooms with an area of at least 16 m2 to several rooms.|
|Team||Bed, chairs, wardrobe, cabinets, TV, telephone, mirrors, tables, armchairs, mini-bar, air conditioning, safe.|
|Food||On condition. There are several restaurants and bars on site.|
|Facilities||In the room. There is a bath, bidet, Jacuzzi, a large selection of cosmetics, bathrobes, slippers, hair dryer, iron.|
|Scheduled cleaning||Daily, change of bed linen and towels – every day.|
|Location||In the city center or by the sea.|
|additional characteristics||The presence in the building of elevators, a conference room. On the territory there is a guarded parking lot, a swimming pool, shops, beauty salons, nightclubs, a gym, a children’s entertainment complex. Catering services, postal delivery, dry cleaning, workshop, etc.|
Business plan for a mini-hotel: we analyze step by step
Let’s analyze a short version of the business plan for an imaginary mini-hotel located in the city of Moscow, with 30 rooms (level – 3 stars). Let’s start with general information describing our business project.
Goals of opening a 3-star mini-hotel in Moscow:
- To provide the population with services for renting hotel rooms along a given line with a high quality of service.
- Get a net profit from the hotel business in the amount of 25% of the total profit.
What services will be provided in the mini-hotel according to the business plan?
- Room rental depending on the number of nights of stay.
- Provide free parking for hotel guests.
- Room service, free breakfast.
- Dry cleaning services on site.
- Availability of Wi-Fi.
- Extra bed available for a fee.
- Celebration of events, organization of excursions, sale of tickets for theatrical performances and film screenings.
- Transport services in the city.
- Free information help.
1) Target audience in the mini-hotel business plan
The business plan should indicate the intended target audience. The rest of the planning stages depend on this information: the choice of promotion methods, interior, pricing policy.
Mini-hotel rooms are more popular with couples, tourists from neighboring countries, mid-level businessmen and employees of office companies during a business trip.
The distribution of demand for rooms in mini-hotels is as follows:
- Double rooms with a large bed – 54%.
- Double rooms with separate beds – 27%.
- Single – 15%.
- The rest – 4%.
2) What business promotion methods are suitable for a mini-hotel?
The main task of doing business is to have a target audience for the provision of goods and services. Therefore, one of the main points in drawing up a business plan for a mini-hotel is to find an interested buyer.
For the marketing promotion of a mini-hotel, you must use the following functions:
- Social media advertising is often the most effective way to advertise 2- or 3-star hotels.
- Advertising banners in the immediate vicinity of the mini-hotel, as well as advertising in publications, will increase the interest of potential customers.
- Booking via the Internet is in great demand among users.
- Membership in the club and the system of discounts will ensure the influx of regular customers.
3) Service staff for the hotel business
When selecting personnel, special attention should be paid to professional literacy, the ability to find contact with a client, stress resistance, and general erudition.
It is also important to take into account the previous work experience of candidates for vacancies. It is necessary to improve the professional skills of staff through specialized courses.
Knowledge of foreign languages by the reception staff will increase the prestige of the institution and open up the possibility of working with foreign guests.
The most responsible position among the staff is the manager, who knows how to organize the work of employees and competently manage the work process.
Also, the staff consists of maids, cooks and waiters in the presence of their own kitchen. Additional positions at the hotel may include bartender, entertainer and doorman.
The optimal number of employees in a 3-star mini-hotel based on 10 rooms is 8 people. So, for the efficient operation of our mini-hotel with 30 rooms, we need to recruit a staff of 24 employees.
The business plan should take into account employee salaries, expected bonuses, and even future salary increases. In our case, the cost of employee benefits will be included in the monthly expenses section below.
4) Mini hotel equipment
The level of arrangement of premises directly affects the cost of rental services. Also, rooms in mini-hotels should be as comfortable as possible for guests and resemble the atmosphere of a home.
The business plan of a mini-hotel may indicate the following equipment:
- periodic repairs;
- means of lighting (chandeliers, lamps, sconces);
- places to sleep;
- cabinets and storage kits;
- tables and chairs;
- plumbing in the bathroom;
- household appliances (hair dryer, TV, telephone, mini-bar, air conditioning);
- cosmetics, bed linen, towels, bathrobes, slippers.
For the operation of the hotel you will also need:
- reception with telephone and wireless connection;
- carts for maids;
- staff uniforms;
- professional vacuum cleaners;
- living room furniture;
- luggage carts.
For detailed calculations of the cost of acquiring everything a business needs to open a mini-hotel, we need to know the average cost of each piece of equipment:
|Terry towel (70×140 cm)||330-370|
|Mini bar||16 000-23 000|
|Professional vacuum cleaner||12,000-30,000|
The necessary equipment, as well as its quantity, depends on the level of “stardom” of the mini-hotel and on how many guests it is designed for.
5) How much money is needed to open a mini-hotel?
Drawing up a detailed cost plan for opening a mini-hotel will ensure the effective use of capital funds. If possible, profit and loss calculations are best done with a professional economist.
List of costs for opening a mini-hotel
|Name||Total cost (rub.)|
|Total:||From 1,930,000 rubles|
|Procedures (registration of companies)||20,000 – 25,000|
|Repair work||220 000|
|Furniture set for 30 rooms||900 000|
|Tailoring of overalls for employees (48 sets)||190 000|
|Purchase of equipment||600 000|
Monthly spending plan
|Communal payments||20 000|
|HR specialist salary||14000|
|Administrator salary (per person)||14000|
|Maid salary (per person)||9500|
|The cost of household chemicals||6000|
The total plan for monthly expenses for a mini-hotel is about 290,000 rubles. Also in the business plan, it is important to take into account additional costs: in the event of a price increase, breakdown of technical equipment or a change in the number of maintenance personnel.
Please note: the price does not include the cost of buying or renting the premises. The fact is that the choice of one of these options, as well as its cost, is a purely individual moment. We can only say that building from scratch is more profitable in the long run.
How to start a business and open a small hotel?
The hero of this video talks about his successful experience:
Business profitability: we estimate the profit from a mini-hotel
On average, the cost of renting a room in a 3-star hotel in Moscow is 1500-2500 rubles, depending on the location, equipment and availability of additional services.
Thus, when renting 25 rooms per day (medium-high workload), the profit according to the plan will be at least 37,500 rubles.
The total income for the week will be 262,500 rubles, for a month – 1,050,000 rubles.
It is worth noting that the number of visitors may vary at different times of the year.
According to our business plan, the net profit for the month of operation of the mini-hotel is about 760,000 rubles. Full depreciation of the business will occur after 6-7 months of operation with a hotel load above average.
In a word: an effectively designed business plan for a mini-hotel will allow you to get maximum profit from your business.
To obtain a stable net income and increase demand from the population, first of all, it is necessary to control the quality of mini-hotel services. The prestige of the mini-hotel will increase due to the highly qualified staff.